Live your life off the wall
Posted by scott on May 31st, 2010“And I lie awake and dream at night, sometimes I even sleep, then I dream of her behind the wall [of sleep]” - The Smithereens - Behind the wall of sleep
And so it came to pass …
This next couple of weeks will see the Times and Sunday Times disappear behind a paywall. It is part of an attempt by the News Corp owned titles to try and generate a steady income to help pay for the continuation of quality journalism. At least, that is the argument.
Visitors to the sites – they will now be separate sites – will be asked to part with either 1 pound a day or two pounds a week to access the content [Those who subscribe to the hard-copy print version will get free access as part of that subscription]
So, why the move?
The past 18 months has seen various people on News Corp including both Rupert and James Murdoch pointing to the number of newspapers that are now going to the wall – especially in the US, but most people would also argue that even in the UK a number of papers are walking a tightrope over being able to continue to run a print newspaper.
For most of these 18 months two targets have often been in the cross-hairs of News Corp – Google and the BBC. Indeed just a couple of weeks ago James Murdoch whilst giving a speech to inaugurate University College London’s new Centre for Digital Humanities, reminded us of that.
“[J]ournalism – print and digital – faces trouble. In the last year in the U.S. alone, 109 newspapers shut down or stopped publishing a print edition, leaving many cities without a single paper. The reasons are not hard to understand. Search companies and aggregators skim content from a thousand sources, sell it to clients, scoop up advertising revenues and put little or nothing back into professional newsgathering.” [ It’s Google’s fault - Check]
“Second, many of the pressures on content – journalism included – are caused by governments. Frankly, states provide a level of subsidised news that is: incredibly high; comprehensive; and well funded.” [ It’s the BBC’s fault - Check]
So the solution is a paywall??
Search and yea shall not find…
The approach the Times and Sunday Times are taking – and one which frankly seems like suicide to me – is to cut off the supply to search engines and news aggregators all together. Yes, finally, after all the endless and tiresome bitching about how Google and others were ’stealing their content’ on the one hand, whilsy at the same time not just adding a robot.text file onto their sites to stop them doing so, now they will be.[Of course, when they started bitching about this last year News Corp still owned Rotten Tomatoes – the film review site which did for film reviews exactly what News Corp were complaining others like goggle news where doing to their content. This has since been sold to Flixster]
So there will be no taster or brief excerpts of articles on the home page and no way to know what content is on the site/in the papers without buying it in some form. So, from next week I am not going to even know if there is an article in the Times I should read. How does that do anything other than target just loyal times readers. We have a few people that might like us, sod everyone else, this seems to be saying.
Assistant editor Tom Whitwell added on the search issue: “The clarity is something that was very important. If you’re asking someone to pay for something, it has to be very clear what they’re paying for.”
Quite.
I have signed up to have a look and the new lay-out is very ‘paper’ like. It looks nice, but not sure I could see myself paying even two quid just so I could access it every day – especially when I still have quality reporting outside the paywall - and, of course, the BBC for the latest ‘News’.
So, this move is about current PRINT readers, and a handfull of people online who ‘value’ the brand. It’s about proping up the traditional print part of the business, and very little to do with protecting quality journalism or anything else.
Sunday Times editor John Witherow at a recording of Media Show (Radio4) which I attended recently admitted the company expected to loose 90% plus of their online traffic as a result on the move. He seemed happy that that small dedicated number would provide through subscriptions and through selling more targeted advertising to advertisers behind the paywall, would prove a success.
The all or nothing approach – which wont even offer snippets for free or indeed any ‘free’ articles - just seems like a bad way to try and sure up traditional print sales.
Far from increasing value in the brand, I fear this could backfire and result in the Times becoming the forgotten son online very quickly. This will result in some form of deal with Google and co to allow indexing of content or at least headlines behind the paywall, to at minimum to keep people online aware that there is content on particular topics in the papers.
Still, on the other side of the coin is advertising revenue alone and other partnerships really going to be enough outside of the paywall? At the same Media Show recording the Guardian’ Alan Rusbridger said he could see a time where there Guardian no longer existed at all in print format – and that time was not all that far in the distance. He also said that ad revenues were on the rise and by partnering with other sites to act as a portal for quality reporting meant he was confident the paper would survive, and that whilst he loved print, that doing so as an online only proposition was not necessarily a bad thing.
Who is right? Both? Neither?
Even Rusbridger admitted that if the Times’ move proved a success there would be huge pressure on all others - including the Guardian - to follow suit.
I don’t need no wall around me…
Instinctively, I have to admit I am against the idea of paywalls for all the reasons often put forward by those against them - in an online world where you want to be part of the conversation and part of wider social network –especially in an age of Facebook, Twitter, etc cutting yourself off from that, just seems counter-productive. At the same time I do recognise the need to pay and invest in good journalism and in getting reporters on the ground around the world etc.
And being against paywalls doesn’t mean that I wouldn’t pay for certain access and content. I buy a newspaper every day now, so I’m already happy to pay for my news.
My consumption of news online however is much different from how I consume offline and from a variety of sources: BBC (the elephant in the room of course) blogs, specialist websites, and newspaper websites: The Guardian, Telegraph, Times, FT and New York Times get looked at most days. If they all went behind Paywall’s would I take out a subscription to each of them? One of them? None of them?
It would depend what I was getting of course, but my choice could quite possibily be the latter. I’d continue to read a print paper daily – and even if that came with ‘online access’ I wouldn’t be able to take advantage of it because, I like to support local business and I can only do that by buying my paper every day from my local shop. That is worth more to more than saving a couple of quid and getting online access.
And here’s the thing. I paid to buy the Guardian’s iPhone app to access their content on my iPhone. I could have continued to access the content via the browser – which was perfectly fine, but I liked how the content access experience had been maximized for the device so I parted with the cash. But because of screen size and other things I wouldn’t sit and ‘read’ this on the way to work, for example. It was always more for ‘quick reads’ when watch TV or when out and about. Would I if it were on an iPad or similar? I don’t know, but at the moment I still doubt it.
Also, like with the web in general these days, I have personalised the app to show me certain kinds of news as default: Main, Media, Tech, Sport.
This is great, but at the same time – in extreme - it leads to a cultural blindness where we only every read or look at the news that ‘already’ interests us. One of the things I still love about reading an actual physical newspaper is the serendipity of your eye being caught be an article on a topic you might not have previously been interested in, or an investigative report on something that jars your social conscience.
iPad: - iCame, iSaw, iConquered ??
But on the iPad newspapers look great … it’s a game changer …. Blah, blah, blah.
It is no coincidence that the launch of the iPad in the Uk is happening at same time as the Times’ move behind the paywall. And, The Times look VERY nice on the iPad. But is the iPad or any ‘tablet’ really the saviour?
It will certainly give publishers the potential to deliver content in a way that is more ‘browse-able and readable’ than viewing on a PC or laptop etc, but people are going have to buy an awful lot of them. You’ll need Mr Times and Mrs Telegraph to buy one each and sign up respectively x several million.
The question id do you want people reading your ‘paper’ or your ‘content’. The online world has made these different things for many of us, as I said before I usually read article from a variety of ‘newspapers’ each day, I’m no longer loyal to just one source, and I’m not sure I could ever go back to doing so online.
I wish the Times and Sunday Times well, but I fear that their all or nothing approach could be knocking several long nails into their own coffin.
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