The Good people at the ASA have cleared a newspaper ad from the anti-ID campaign NO2ID which showed a close-up photograph of Tony Blair with a barcode on his upper lip, accompanied by the text “id cards have worked well in Europe before. The Complainant thought that the ads implication that Tony Blair and Adolf Hitler were similar was distasteful. Whilst the ASA considered that the ad may have been distasteful to some, it was unlikely to be seen as making a serious comparison between Tony Blair and Hitler but instead as highlighting a lobbying groups opinion that ID cards should not be introduced because of the threat to civil liberty they posed.
On a more amusing note, they also dismissed complaints by a woman against a leaflet for Iwantaonenightstand.co.uk.
The complainant felt the leaflet encouraged “promiscuity and extra marital affairs, was offensive and irresponsible … [and] condone[s] unsafe practices, because it encouraged strangers to meet in private”.
The ASA, whilst concerned that Iwantaonenightstand failed to provide a written response (although they did respond via phone), did not feel the leaflet’s content and presentation were explicit, was unlikely to cause serious or widespread offence.
Finally for this week, the ASA upheld complaints against Bic for a promotion, on packets of Bic razors, which claimed “Win instantly with this pack”.
The ASA agreed with the complainant that because consumers could not find out if they were winners simply by opening the packaging, and instead had to access a website and input both a promotional code and their contact details into an online form to find out if they had won a prize, that the claim “win instantly” was misleading.
Read all the adjudications here.