I seem to be on a social networking roll this week, and it seems several others have gone all Facebook this last few weeks too. Anyway, I see that the Institute for Corporate Productivity (i4cp – formerly HRI) conducted a study – Social Network Practitioner Consensus Survey – which revealed that 65% of business professionals are using social networking sites for professional purposes – not just to say hello to friends
- 55% use the networks do so to share best practices with colleagues
- 49% use them to get answers to issues they are currently facing.
Of those not currently utilising social networks, the top reason (37%) is simply that they don’t know what networks to use.
- 59% said they would likely use social networks if they knew that such use would assist their professional development
- 77% would welcome using them if they thought the networks could aid organizational efficiency.
Meanwhile Ovum – yes, Ovum, tell CIOs – stop pissing about and get on with enterprise 2.0 now. According to Steve Hodgkinson research director at Ovum, enterprise 2.0 application will have organisations ‘exploiting’ knowledge management as opposed to simply just doing knowledge management through Web 1.0. Funny enough, I said something similar in the Law Soc Gazette last week.
But Hodgkinson goes on: ““Web 2.0 applications also stimulate social networking around this knowledge, acting as a catalyst for both exploiting existing knowledge and creating new knowledge,” says Hodgkinson. “It is the combination of the unprecedented ease of finding information and the more direct interaction with the people who create and discuss it that is at the root of enterprise 2.0’s value.”