John Gapper of the FT looks at Myspace and Facebook in this morning’s paper and predicts that it will be Facebook who comes out the winner. He argues, and I agree, “Facebook’s emphasis on utility rather than entertainment is smarter in the long term. It is nice to be entertained but it is more of a wrench to abandon something useful.”
Of course, with the number of third party apps you can now add to your Facebook page, there is the danger of them becoming as messy as Myspace, but with a little restraint (or a multipage approach from Facebook?), I don’t see how it can loose.
But, let’s not write Myspace off just yet. I think it is still likely to be where bands go to promote themselves for a while to come, and as Gapper also points out, with Facebook growing with the over 24’s , MySpace will still probably hold onto that all important teen market.
Just noticed that Media Guardian (sub neeeded) also doing Facebook today, with interviews with 10 media figures and asking why they’re on there – including DJ Jo Whiley; Jimmy (wikipedia) Wales; Channel 4 newsreader, Krishnan Guru Murthy and BBC Director of Global News, Richard Sambrook.