The UK’s Communications regulator, Ofcom, announced today that it is bringing the regulation of Video on demand (VoD) services back in-house. Since 2010, it has acted as a co-regulator of such services, with the Authority for Television On Demand (ATVOD) taking the lead role in regulating editorial content for video-on-demand services, and Ofcom acting as back up and appeals body.
According to today’s announcement as of From 1 January 2016, Ofcom will take sole responsibility for regulating video-on-demand programme services.
This announcement doesn’t really come as much of a surprise to me. Indeed, the only surprise is that it has taken this long. Given the amount of times that Ofcom has overturned ATVOD decisions to designate services as on-demand programme services (ODPS), (at a rate of around 2-1, and almost as a matter of course since 2012) this was always on the cards.