So Jay Z and a lot of other wealthy pop stars have launched Tidal, a new streaming music service.
TIDAL is the first high fidelity, lossless music streaming service with 25 million tracks, 75,000 music videos, and expert editorial from experienced music journalists. TIDAL is the prerequisite for all who appreciate quality on any level and want to enjoy music the way it was intended to sound by the artists
It’s going to a service run by the artists -Coldplay, Rihanna, Daft Punk, Alicia Keys, Calvin Harris, Jack White, Madonna, Usher, Arcade Fire and more already signed up.
So, it’s a modern day United Artists – the film studio founded by Charlie Chaplin, Douglas Fairbanks and Mary Pickford almost a century ago. The talent trying to take control over their own product. Only, it isn’t as most of the artists have no control over their product and have to do whatever their record label says. So in this instance, Tidal need to persuade the record companies that sign up to grant them some form of exclusive – perhaps a windowing that allows Tidal to have content for a week or two weeks before other streaming services get it.
But, hey they’ve promised to pay double the normal streaming royalties that Spotify pays … IF you’ve signed up to the £19.99 Looseless streaming option, for the basic £9.99 option they’ll pay the same. So if you’re a minor artist not really going to be any better off here unless major numbers start parting with £19.99 a month. Not going to happen. But, t is another destination for people to stream your music if it’s available and that will potentially help you. Those rich stars that have bought in as owners, if it succeeds, they’ll make plenty.BUT, Spotify isn’t in profit yet, so I wouldn’t be holding my breath.
I wish the service well. It will need it. Whilst I like the idea of at least offering a Looseless streaming option, most people listen to music on the move through cheap shitty headphones (me included) so unless you have a high quality amp/speakers set up at home not going to get any real extra benefit quite frankly. Still, you can give that and the £9.99 option a free trail for a month.