An email exchange yesterday brought up the fact that back in the olden days – when we were saying web2.0 and all that – I used to offer up predictions for the coming year on all things Media, Tech and Telecoms. Had I given up all that I was asked. Yes, essentially.
But, as yesterday evening progressed various notions and ideas popped into my head off the back of this, and so despite myself I am going to offer up ten observations/predictions for 2015.
1. The sale of ITV: – This is starting to look more and more like a no-brainer. Virgin Media owner Liberty Global already has a growing stake and looks in prime position to launch a take-over, but other US concerns could be tempted as well as mobile networks, should BT’s takeover of EE go through. Vodafone maybe?
2. Speaking of BT and EE. I think this will go ahead and will pass the regulators. This may then start a rush for quadplay (TV, Broadband, Fixed and Mobile telecoms) for anyone not already in the game, as it become the ONLY game in town. Sky suddenly becomes a target company rather than just as acquirer company. Again Vodafone could be sniffing round.
3. Pentplay or Quadplay Plus – increase in the importance for Quadplay players of offering OTT services such as Netflix, Spotify as seamlessly incorporated offerings within their core services.
4. Facebook will add a dating function. Seriously, why not? Finder, Findr, Impretendingtobesinglr . This seems like such a logical thing to do I am really surprised it hasn’t already happened.
5. No one will be talking about social network ELLO by the end of 2015.
6. BBC will cancel ‘The Voice’ after this current series. Meanwhile, the BBC Trust will in all likelihood back the call to make BBC Three an online only proposition, because we all know that a better use of that money is providing a BBC+1 channel. Let’s invest in immediate time-shifted repeats rather than new content, that’s what I say.
7. Podcasting is cool again. Thank you SERIAL. Yes, not only is podcasting cool again, but SERIAL demonstrated that you can do long form documentary and (DUE TO THE MANNER IT WAS PRESENTED) drama with it too.
8. Whichever party ‘wins’ the UK election in May, will continue to attempt to ‘protect’ us by further eroding our civil liberties. Making us less free under the pretext of protecting our freedom.
9. Apple, Amazon, Google, Samsung etc will continue to make new bright shinny things you want to own even though there is clearly nothing wrong with the previous bright shinny thing of its type you bought. [I like look of ASUS ZenFone 6 For example. ]
10. I will launch a pointless mobile app for no other reason than to prove I can – let’s face it that does seem to be the main reason for about 80% of apps.