The long awaited arrival of ad supported ‘free’ music downloads is at last with us (in a kind of proof of concept way at least) in the shape of the Peter Gabriel backed venture We7. The idea is that users get to download free (and DRM free) music tracks, but that each track will have a 10 second ‘ad’ attached to it. The idea is for these ads to be targetted with users choosing the sort of ads they receive. Also after 4 weeks to ability to detatch the ads from the tracks will be offered.
At long last, 2007 looks like being the year that online music actually starts to get interesting and offer more choice/options. I have signed up to the site and downloaded a few of their test tracks. I think they could be onto a winner here, especially if the tracks become ‘clean’ after a set period. Worth checking out/keeping an eye on.
Update: Peter Gabriel talks about his reasons for supporting We7 in The Times.